Influencer event – Lumoava

We created a visual identity for the launch of the new collection of Finnish jewelry brand Lumoava and provided the catering for the influencer event in collaboration with Asennemedia and Studio Frö.

We built a display table for jewelry and catering that matched the brand’s visual identity. For the flowers, we chose both ornamental flowers, such as delicate water carrots, and larger modern shapes, such as flamingo flowers and artichoke blossoms. The venue was Urban3 in Helsinki. In addition to the flower choices, the brand colors and image were emphasized through lighting, prints and catering.

Visual identity and styling: Say It With a Cake / Mona Tähtinen

Photography: Linda Lehtovirta

Flowers: Studio Frö

Table: Say It With a Cake

Lighting and sound: Party & BS

Client: Lumoava

Venue: Urban3